Health & Wellness: GLP‑1 Medication Education Campaign
When GLP‑1 medications surged in popularity, so did confusion, misinformation, and unsafe use. At American Specialty Health, I led the editorial strategy for a multi‑channel education campaign designed to help members understand how to use these medications safely—while connecting them to the coaching and wellness services that support long‑term behavior change.
Working closely with clinical experts, product teams, and our coaching staff, I oversaw the creation of a 20‑article content series that translated complex medical guidance into clear, accessible, member‑friendly information. I built the editorial workflows, review processes, and quality controls that ensured every piece was accurate, compliant, and aligned with our behavior‑change model.
Impact: The campaign became one of the most engaged content initiatives of the year. Member engagement with GLP‑1 resources increased significantly, and coaching referrals rose as readers connected medication education with the human support available to them. The series also reduced confusion and inbound questions by providing a trusted, centralized source of guidance on safe use, side effects, and lifestyle considerations.
Value: This project demonstrated how strong editorial strategy can bridge clinical accuracy and member experience—helping people use a complex medication safely while strengthening their connection to the wellness programs designed to support lasting health outcomes.
